I haven't posted in a while (besides the International Poetry Day post) in part because I've been really busy with our advertising unit. This year we have 26 students who each made a commercial in a particular genre for their class business. It was a big task. But when it was over, our class had a really cool film festival for the elementary titled "26 short films that want to sell you something." For the next few blog posts I'm going to feature a few of these short films based on their genres.
Before we started writing, we studied and discovered several advertising genres. Here are some of the genres that were found this year:
Adventure, Bandwagon, Celebrity, "You'll Be Better", Fear and Safety, and Comedy
The next challenge was for the children to write a commercial for their product in a particular genre. Then they wrote a commercial for the same product in another genre. And then another.
After that they chose one to polish and include as many details as possible.
Some commercials required a green screen, and some did not. For this blog post, I want to highlight the "Adventure" genre of advertising. We see this genre a lot when companies sell toys. But there's a surprising amount of ads that sell socks that use this genre too. Socks by themselves are quite boring. But socks worn by a mountain climber on the top of Mount Everest are awesome!
Kids love writing in this genre. Here are three diverse student examples from this genre. The first imploys the green screen in a variety of ways.
I like the idea of this next one. Using one's own imagination to be the central figure of a commercial is done quite a bit in advertising, but I've never had a child attempt it before this year, and this year I had several try writing a commercial like this.
This last one uses the green screen too, but it's different because the child programmed the background (when she gets sucked into the TV) using Scratch.