The second genre of advertising that the children studied we eventually labeled as "You'll Be Better." This is the type of advertising that promises a better life if only you buy their product. This genre produced one of the most sold commercials I've seen come out of 4th grade. I like this one because it's good without any special effects. It's quick and to the point:
The most common type of commercial that I've seen written by 4th and 5th graders is someone going to the store and buying something and... that's it. Here is a pretty typical example, although I like the sibling rivalry and crossing the street was fun. At the end of this commercial there is a reflection of why the product is so good, but I'm considering being ahead of the game and banning the idea before we start writing next year:
Finally here's a straight forward example of the genre.