The last genre I want to feature in this year's advertising film festival is "celebrity." It's a tricky genre to both write and perform in, because the students have to figure out how to represent celebrities and act as celebrities without actually being the celebrities. This means that the writer has to write explicitly what she would rather assume.
The genre of "celebrity" features famous people selling a product. It's a genre within itself, because it counts on the assumption that if a famous person likes the product, then you should like it too.
The toughest part of this first commercial is the beginning. The writer figured out that the best way to introduce students playing celebrities was to have a tongue-in-cheek introduction in the limousine:
The second feature of this genre uses the music of the celebrity to establish the celebrity: